Armagh City, Banbridge and Craigavon Borough Council

This support and economic intervention is part of Armagh City Banbridge & Craigavon Borough Councils ongoing support to all businesses and representative bodies including Business Partnership Alliance, Portadown Chamber of Commerce, Lurgan Working Group, Banbridge Chamber of Commerce, Dromore Chamber of Commerce and Armagh City Centre Management. Through engagement with the above organisations, the Council is delighted to be hosting the below 8 workshops across the Borough (workshops are open to all businesses based within the Borough):

Lord Mayor Sarah Duffy welcomes workshop series delivered by Lauren Toal Brand and Marketing consultant.

5^th Feb- Dromore leisure Centre- Social Media Strategy 5:30pm – 6:30pm

What You Will Learn:

• Define clear goals that align with your business objectives
• Identify and connect with your target audience
• Choose the right platforms for your business
• How to build a content calendar that delivers value and engagement
• Effectively success with key metrics and analytics

7^th Feb- Lurgan Town Hall- Your personal Brand- 8:30am – 9:30am

What you’ll learn:

• What a personal brand is & why it matters
• Storytelling your brand (personal & business)Crafting your personal elevator pitch

Led by Lauren Toal Brand & Marketing, this 1 hour session includes actionable strategies to help you pitch yourself effectively to create a lasting impression.

10^th Feb- Portadown Town Hall- Influencer Marketing

Learn how to:

• Find the right influencers for your brand
• Build successful partnerships that drive results
• Calculate your ROI and measure campaign success

with Lauren Toal Brand & Marketing

11^th Feb- Armagh Marketplace Theatre- Cross Border Trade- 08:30am – 9:30am

Our FREE workshop on Cross Border Trade will cover:

• Target Audience & Route to Market
• Cost Considerations & Regulations
• Building a Cross Border brand presence

17^th Feb- Banbridge leisure centre- Influencer Marketing 5:30pm-6:30pm

Join our FREE 1-Hour Workshop where we’ll cover:

• How to find the right influencers for your brand
• Crafting successful influencer campaigns
• Measuring your campaign’s success & calculating ROI

24^th Feb- Lurgan Town Hall- The retailer handbook 8:30am- 9:30am

Learn how to protect your business and cut running costs with our expert-led session covering:

• Rent, rates, & wages – keeping costs in checkStock strategies for seasonality
• Practical tips to optimize your expenses
• The basics of cyber insurance & commercial cover
• How to protect your business from costly risks

With Thomas Bogle (7 Summits Consultancy) and Andrew Brown (NFUMutual)

3^rd March- Portadown Town Hall- Creating content for your business 5:30pm-6:30pm

Learn how to:

• Capture high-quality content with your phone
• Tailor your content for Instagram, Facebook, TikTok, & LinkedIn
• Edit using CapCut
• Design eye-catching posts with Canva

12^th March- Dromore Leisure Centre- Your Personal Brand 5:30pm – 6:30pm

What you’ll learn:

• What a personal brand is & why it matters
• Storytelling your brand (personal & business)
• Crafting your personal elevator pitch