Armagh City, Banbridge and Craigavon Borough Council

The ABC Sustainable Business Pathway Programme offers structured mentoring and training, enabling businesses across the ABC Borough to develop sustainable tourism offerings, reduce waste, water, and energy consumption, and demonstrate a genuine commitment to sustainability. The blend of in-person and online modules fosters interaction, creating a platform for sharing information, experience, and expertise within the tourism sector.

Tourism NI’s Regional Sustainable Business pathway programme resulted in 100% of Cohort 1 participants recommending the programme and 100% of participants saying they were satisfied or very satisfied with the programme schedule.

“The programme has provided us with an excellent opportunity to engage with like-minded businesses within Northern Ireland, learn from accredited subject experts, benchmark against global examples and greatly enhance our confidence in what we have already achieved, our sustainability standards and identify key actions going forward”  Martin McMullan, Life Adventure/Bike Mourne & Cohort 1 Participant

This programme is designed to build strong relationships, enhance knowledge, and establish best practices among participants, leading to a thriving cluster of sustainable tourism businesses in the Borough and ultimately Northern Ireland who can confidently respond to evolving visitor expectations. By participating, you will gain the tools and knowledge needed to pursue third-party sustainability accreditation.

A full list of programme dates and modules can be found here Schedule for Armagh Banbridge Craigavon Certificate

*Please note: Attendance at all sessions is mandatory and will be a key criterion in the shortlisting process.

This programme is most suitable for business owners or senior decision-makers with fixed premises or assets that can be assessed for sustainability improvements. There is no requirement to have any previous sustainability knowledge or certification as the modules are designed to support businesses at all stages of their sustainability journey. We welcome expressions of interest from various tourism businesses; however, the following are not eligible to apply:

• Destination Management Organisations
• Tourism Clusters
• Tour guides
• Visitor Information Centres
• Business start-ups
• Businesses primarily focused on craft, food, or retail without a participatory visitor experience

Participation in the core programme is funded by Armagh City Banbridge and Craigavon Borough Council and Tourism NI, representing an in-kind investment of over £2,000 by Tourism NI in your business. Upon completing the programme, you will receive a certificate and join a network of businesses committed to enhancing Northern Ireland’s sustainability.

While the core programme is fully-funded, participants are strongly encouraged to achieve the Level 4 Certificate in Sustainable Tourism Practice in Destinations through Ulster University. The cost for this certification is £200 and does not require additional work to what is included in the core programme. 80% of participants in Cohort 1 invested in the accreditation with many citing this as an important benefit of the programme.

A Level 4 qualification covers qualifications like HNC’s and Higher Apprenticeships and represents specialist learning in a particular work area. For more information on qualification levels please visit: Qualifications: what the different levels mean | nidirect

By completing the programme, you will have gained the appropriate skills to:

• Measure your carbon footprint and set meaningful improvement targets
• Develop a Sustainability Action Plan that includes climate action, biodiversity, accessibility, outdoor ethics, and marketing
• Lead in sustainable experience development, setting an example for others
• Learn how to collaborate and share your collective destination story
• Understand the Sustainable Development Goals (SDGs) and Agenda 2030, and take action towards these goals
• Showcase sustainable practices and experiences across Northern Ireland
• Join a growing cohort of sustainable tourism professionals, committed to climate change through tourism practices

• Guidance on completing a carbon calculator for your business
• One-to-one mentoring
• Access to a dedicated online learning hub
• Access to enhanced learning opportunities as part of the cohort
• National PR opportunities through programme promotion

To apply to the ABC Sustainable Business Pathway Programme, please complete the short expression of interest below. The expression of interest is designed to identify your current level of sustainable knowledge and identify your ambitions for participation. Expressions of interest close at 12noon  29^th November 2024

Please note that spaces are limited. Active participation in the full programme is required. In the event of oversubscription, selection will be based on:

• Quality of response to Question 17
• Businesses with fixed assets that can be assessed and measured against sustainability targets
• Ensuring a complementary mix of businesses by sector and size
• Priority consideration for participants in the Embrace a Giant Spirit Experience Portfolio (for visitor attractions and experiences)